One Disadvantage of Using the Yellow Pages as an Advertising

question 25

Multiple Choice

One disadvantage of using the yellow pages as an advertising medium is

• A)the proliferation of directories in many cities.
• B)they have extensive accountability and ROI metrics.
• C)the ads are perishable.
• D)few households with telephones have them.
• E)they have high delivery costs.

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Definitions:

Population

The total number of individuals or inhabitants in a specified area or group, often analyzed for demographic studies.

Earth's Size

A measure of the planet's dimensions, including its diameter and circumference.

Gravitational Mass

A measure of the amount of matter in an object, which determines the strength of its gravitational attraction to other objects.

Gaseous Molecules

Particles consisting of two or more atoms bonded together that exist in the gas state at room temperature.