One Advantage of Using the Internet as an Advertising Medium

question 339

Multiple Choice

One advantage of using the Internet as an advertising medium is

• A)it is similar to print advertising since it offers a visual message.
• B)there is no need to segment markets.
• C)messages are automatically translated into multiple languages.
• D)there are no real costs except for initial encoding.
• E)it is relatively simple to run national online campaign across multiple sites.

---

Definitions:

Decision

A choice made from among available alternatives in a process of judgment or problem-solving.

Clear And Present Danger

A legal doctrine used to determine under what circumstances limits can be placed on First Amendment freedoms of speech, press, or assembly.

Supreme Court

The highest federal court in the United States, with the ultimate authority in interpreting the U.S. Constitution and federal laws.

Civil War Amendments

Refers to the 13th, 14th, and 15th amendments to the United States Constitution, which abolished slavery, granted citizenship rights, and protected voting rights post-Civil War.