One Advantage of Using the Internet as an Advertising Medium

question 332

Multiple Choice

One advantage of using the Internet as an advertising medium is

• A)there is no need to segment markets.
• B)it has video and audio capabilities similar to television.
• C)there are no real costs except computers used for initial encoding.
• D)online ads almost always result in a "click," an action that leads to the purchasing of a product.
• E)messages are automatically translated into multiple languages.

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Definitions:

Latency Stage

The Latency Stage is a phase in Freud's psychosexual development theory, occurring from about age 6 to puberty, characterized by subdued psychosexual energy and a focus on social and intellectual growth.

Freud

Sigmund Freud, an Austrian neurologist and founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Rest Period

A rest period is designated time off or a break, allowing for recovery or relaxation between durations of work or activity.

Phallic Stage

A phase in Freud’s psychosexual development theory occurring from ages three to six, where the libido's focus is on the genital area.