One Advantage of Using the Internet as an Advertising Medium

question 242

Multiple Choice

One advantage of using the Internet as an advertising medium is

• A)there is no need to segment markets.
• B)messages are automatically translated into multiple languages.
• C)that rich media can be used to create interactive ads.
• D)there are no real costs except computers used for initial encoding.
• E)online ads almost always result in a "click," an action that leads to the purchasing of a product.

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Definitions:

Direct Mail

A marketing strategy that involves sending promotional materials or items directly to the homes or offices of potential customers.

Public Meetings

Gatherings held in public spaces where individuals can come together to discuss issues, share opinions, or receive information from public officials.

Population

The total number of inhabitants constituting a particular group or living in a specified area or country.

Inclusion Criteria

The pre-set conditions or characteristics required for an individual to participate in a research study or program.