The Means by Which an Advertising Message Is Communicated to the Target

question 186

Multiple Choice

The means by which an advertising message is communicated to the target audience is known as

• A)advertising media.
• B)reach and frequency.
• C)a source.
• D)CPM.
• E)GRP.

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Definitions:

Firm Costs

All the expenses incurred by a company in the production and sale of goods or services, including raw materials, labor, and overhead.

Other Goods

Refers to products or commodities that are considered as alternatives or options aside from the primary goods under consideration.