Examlex
The combination of one or more communication tools used to (1) inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) remind them later about the benefits they enjoyed by using the product is referred to as the
Motive
An inner drive or reason that causes a person to act in a certain way or pursue particular goals.
Life Position
A concept from transactional analysis that describes an individual's general attitude towards life and others, which can significantly influence their interactions and relationships.
Social Comparison
The process of evaluating oneself based on comparison with others, influential in shaping self-esteem and social identity.
Positive Face
represents a person's desire to be liked, admired, and respected in their social interactions.
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