In Using Social Media,a Brand Manager Tries to Select and Use

question 75

Multiple Choice

In using social media,a brand manager tries to select and use one or more social networks from the hundreds that exist.This often entails assessing (1) the number of users or unique visitors to the website and (2) __________.

• A)the characteristics of these visitors
• B)the availability of social network to run apps
• C)the ability of the site to be measured in terms of its sales,profitability,distribution density,and other performance metrics
• D)the ability of the social network to pull controversial content
• E)the site's ability to present the results of key word searches to improve the odds of a firm's products showing up in user searches

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Definitions:

Violent Crime

A category of crime that involves force or the threat of force against individuals.

Involvement

The act of taking part in something or having an interest in it; engagement in an activity or cause.

Elected Offices

Positions of authority or duty in a government that are filled by individuals chosen through a voting process.

Fistfights

are physical confrontations involving the use of fists between two or more individuals.