The Promotional Mix Can Be Used to (1) Inform Prospective

question 91

Multiple Choice

The promotional mix can be used to (1) inform prospective buyers about the benefits of the product, (2) __________, and (3) remind them later about the benefits they enjoyed by using the product.

• A)explain how to use the product
• B)persuade them to try it
• C)inform customers of complementary offerings
• D)inform customers of pricing changes
• E)lure customers away from competitors' products

---

Definitions:

Shared Meanings

The common understanding or interpretation of symbols, language, or behaviors among members of a society or group.

Psychic Control

The process by which individuals or entities influence the mind or behavior of others through non-physical means.

Enlightened Followers

Individuals within an organization or movement who actively contribute to goals or ideals while maintaining critical thinking and an understanding of their role.

Training

The process of teaching or developing in oneself or others, skills and knowledge that relate to specific useful competencies.