A Printed or an E-Mailed Announcement That Is Sent to Members

question 350

Multiple Choice

A printed or an e-mailed announcement that is sent to members of the business press from German pharmaceutical giant Bayer stating that it is looking for a buyer for its household insecticide business as part of its restructuring program is an example of which type of publicity tool?

• A)news release
• B)public trade announcement
• C)lobbying
• D)news conference
• E)event management

---

Definitions:

Principal

A person for whom another person, called the agent, is performing some act.

Asymmetric Information

A condition in which one party in a transaction has more or superior information compared to another, potentially leading to an imbalance in the transaction.

Buyer

An individual or entity that purchases goods or services from another entity, typically in the context of an economic market.

Seller

An individual or business that offers goods or services for sale to consumers or other businesses.