-To Communicate with Consumers, a Company Can Use One or More

question 3

Multiple Choice

-To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 14-2 above, the promotional element labeled D represents __________.

• A)advertising
• B)personal selling
• C)public relations
• D)sales promotion
• E)direct marketing

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Definitions:

Units

The basic quantity or measure of a product or service, often used as a basis for pricing or measurement.

Ending Inventory

The cumulative worth of all the goods a company holds at the close of a financial period.

Current Period

Refers to the present financial period under consideration or review, often in the context of accounting or reporting.

Budgeted Production

The anticipated volume of goods a company plans to produce in a certain period, based on demand forecasts and capacity planning.