-To Communicate with Consumers, a Company Can Use One or More

question 164

Multiple Choice

-To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 14-2 above, the promotional element labeled E represents __________.

• A)advertising
• B)personal selling
• C)public relations
• D)sales promotion
• E)direct marketing

---

Definitions:

Persuasive Authority

A legal authority, or source of law, that a court may look to for guidance but on which it need not rely in making its decision. Persuasive authorities include cases from other jurisdictions, discussions in legal periodicals, and so forth.

Negligence Action

A legal claim filed by someone who was harmed because of another party's failure to act with reasonable care.

Duty Of Care

A legal obligation imposed on an individual requiring adherence to a standard of reasonable care while performing any acts that could foreseeably harm others.

Breach

The violation of a legal obligation, rule, or agreement.