In the Hierarchy of Effects, Awareness Is Defined as

question 163

Multiple Choice

In the hierarchy of effects, awareness is defined as

• A)the consumer's first actual purchase and use of the product or brand.
• B)the consumer's repeated purchase and use of the product or brand.
• C)the consumer's appraisal of the product or brand on important attributes.
• D)an increase in the consumer's desire to learn about some of the features of the product or brand.
• E)the consumer's ability to recognize and remember the product or brand name

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Definitions:

Political Act

An action taken by individuals or groups intended to influence public policy or the governance process.

Shared Meanings

The common understanding or interpretation of symbols, language, or behaviors among members of a society or group.

Psychic Control

The process by which individuals or entities influence the mind or behavior of others through non-physical means.

Enlightened Followers

Individuals within an organization or movement who actively contribute to goals or ideals while maintaining critical thinking and an understanding of their role.