Personal Selling Refers to

question 41

Multiple Choice

Personal selling refers to

• A)a customer-directed flow of communications, often in a face-to-face encounter, designed to promote a product with the purpose of making a sale.
• B)an individualized communications program specifically designed for a single customer because the item being sold is unique to that person.
• C)a mass selling approach that has been be tailored to meet the unique needs of a target market based on age, gender, ethnicity, or occupation.
• D)the two-way flow of communication between a buyer and a seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision.
• E)any spoken (rather than visual or print) attempt to promote a product for the purpose of making a salE.Key term definition - personal selling.