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List the Key Elements of the Promotional Mix

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Essay

List the key elements of the promotional mix. Why are they used?


Definitions:

Followership Research

involves the study of the behaviors and characteristics of individuals who take on the role of supporting and being led by others, emphasizing the importance of effective following in leadership dynamics.

Dominant Power

The entity in a group or society that holds the most authority or influence over others, often shaping norms, policies, and decisions.

360-Degree Feedback

A performance appraisal system where an employee is assessed by feedback from supervisors, peers, subordinates, and sometimes clients, providing a comprehensive view of their performance.

Meyers-Briggs Type Indicators

A personality assessment tool that categorizes individuals into 16 distinct personality types based on preferences in how they perceive the world and make decisions.

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