Examlex
All of the following are examples of sales promotion tools EXCEPT:
Utilitarian View
Considers ethical behaviour as that which delivers the greatest good to the greatest number of people.
Ethical Behaviour
The practice of conducting oneself according to accepted principles of right and wrong, especially within a professional context.
Greatest Good
A principle often used in ethics and philosophy that refers to the action or policy that maximizes happiness or welfare for the greatest number of people.
Corporate Culture
The shared values, beliefs, and practices that shape the social and psychological environment of a business organization.
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