Suppose the Following Information: the Cost of a Full Page

question 205

Multiple Choice

Suppose the following information: The cost of a full page color ad in the U.S.national edition of The Wall Street Journal (newspaper) is $327,897 and its U.S.audience size is 1,566,027.The cost of a full page color ad in the U.S.national edition of USA Today (newspaper) is $207,720 and its U.S.audience size is 1,711,696.The cost of a full page color ad in the U.S.national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000.The cost of a full page color ad in the U.S.national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000.The cost of a 30-second ad on the most recent Super Bowl (television) is $3,800,000 and has an audience size of 108,400,000.Using this information,which of the five media alternatives has the HIGHEST CPM?

• A)The Wall Street Journal
• B)USA Today
• C)Bloomberg Businessweek
• D)Sports Illustrated
• E)Super Bowl

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Definitions:

Corporations

Legal entities that are separate from their owners, providing limited liability protection, the ability to raise capital through stock issuance, and perpetual existence.

Federal Security Laws

A body of laws enacted by the federal government to regulate the sale and distribution of securities to protect investors.

Debenture Bonds

A type of debt instrument that is not secured by physical assets or collateral but is backed only by the issuer's creditworthiness and reputation.

General Credit

A broad term that can refer to the creditworthiness of a business or the general ability to borrow money through financial instruments.