Sales Promotions Cannot Be the Sole Basis for a Promotional

question 47

Multiple Choice

Sales promotions cannot be the sole basis for a promotional campaign because

• A)all sales promotions have legal time limit restrictions to prevent unfair trade practices.
• B)gains from sales promotion are often temporary and sales drop off when it ends.
• C)sales promotions are too costly and soon become a financial liability.
• D)sales promotions are traditionally handled by outside firms and not the manufacturer,which often results in a significant loss of profit.
• E)consumers obtain an inflated impression of a product's actual value or worth.

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Definitions:

Adolescent

A developmental stage that describes individuals typically between the ages of 13 and 19, characterized by significant physical, psychological, and social changes.

Moral Judgments

Moral judgments are assessments that determine the rightness or wrongness of actions, often based on ethical principles, societal norms, or individual belief systems.

Decentration

The cognitive ability to consider multiple aspects of a situation simultaneously, important in child development, as described by Piaget.

Concrete Operational Stage

A stage in Piaget's theory of cognitive development, where children gain the ability to think logically about concrete objects and events.