Tests Conducted After an Advertisement Has Been Shown to the Target

question 186

Multiple Choice

Tests conducted after an advertisement has been shown to the target audience to determine whether an ad accomplished its intended purpose are referred to as

• A) jury testing.
• B) tracking tests.
• C) exposure testing.
• D) posttesting.
• E) pretesting.

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Definitions:

Tennessee Valley Authority

A U.S. government corporation established in 1933 to address issues related to flooding, electricity generation, and economic development in the Tennessee Valley region.

Consumption

The use of goods and services by households, constituting a primary component of GDP.

Price Mechanism

The system in which the forces of supply and demand determine the prices of goods and services in a market economy.

Wage

Compensation in the form of financial payment received by an employee from an employer in exchange for work performed.