During the Planning Phase of an IMC Program, a Firm

question 211

Multiple Choice

During the planning phase of an IMC program, a firm will identify the target audience, specify the promotion objectives, set the budget, __________, design the promotion, and schedule the promotion.

• A)pretest the promotion
• B)state the mission
• C)identify possible advertising or promotional firms
• D)carry out the promotion
• E)select the right promotional tools

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Definitions:

Wrongful Dismissal

The termination of an employee's contract of employment in violation of the contract or without sufficient legal reason.

Employment Contract

A legal agreement between an employer and an employee, outlining the terms and conditions of employment.

Expensive Lawsuits

Legal disputes requiring significant financial resources due to complexities or other factors, which can impact individuals or organizations alike.

Open-Door Policy

A policy of settling grievances that identifies various levels of management above the immediate supervisor for employee contact.