The Promotional Mix Can Be Used to (1) Inform Prospective

question 144

Multiple Choice

The promotional mix can be used to (1) inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) __________.

• A)explain how to use the product
• B)inform customers of complementary offerings
• C)remind them later about the benefits they enjoyed by using the product
• D)inform customers of pricing changes
• E)lure customers away from competitors' products

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Definitions:

Promotional Expenditures

The costs associated with marketing activities undertaken to increase brand awareness, product knowledge, and sales.

Quality Control

The process of ensuring that products and services meet customer expectations and regulatory requirements through consistent monitoring and evaluation.

SWOT Analysis

A strategic planning tool used to identify a company's Strengths, Weaknesses, Opportunities, and Threats.

Situation Analysis

The process of collecting and evaluating information about an organization's internal and external environment to understand its current context and identify opportunities and threats.