During the Evaluation Phase of an IMC Program, a Firm

question 176

Multiple Choice

During the evaluation phase of an IMC program, a firm will ________ and make needed changes.

• A) posttest the promotion
• B) design the promotion
• C) state the mission
• D) carry out the promotion
• E) identify possible advertising or promotional firms

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Definitions:

Military Necessity

A legal and ethical principle justifying measures that are necessary to achieve a legitimate military objective and that are not otherwise prohibited by international humanitarian law.

Soviet Union's Declaration

A formal announcement or statement made by the Soviet Union, which could pertain to policy, intent, or ideology during its existence from 1922 to 1991.

Winston Churchill

A British politician, army officer, and writer who served as the Prime Minister of the United Kingdom during World War II and again in the early 1950s.

Eastern Front

A major theater of combat during World War I and World War II, encompassing the battles between Germany, Austria-Hungary, and their allies against Russia and later the Soviet Union.