For a Promotional Campaign, the Hierarchy of Effects Refers to the Stages

question 52

Multiple Choice

For a promotional campaign, the hierarchy of effects refers to the stages a prospective buyer goes through, which include:

• A)awareness, interest, evaluation, trial, and rejection.
• B)interest, adoption, and brand loyalty.
• C)cognitive, affective, and behavioral.
• D)awareness, interest, evaluation, trial, and adoption.
• E)see an ad, try the product, buy the product, and repeat purchase

---

Definitions:

Pavlov's Dogs

A classic experiment demonstrating classical conditioning, where dogs learned to associate a bell sound with food, eventually responding to the bell alone.

Sound

Vibrations that travel through the air or another medium and can be heard when they reach a person's or animal's ear.

Extinction

In psychology, the gradual weakening of a conditioned response when the conditioned stimulus is repeatedly presented without the unconditioned stimulus.

CS

In the context of classical conditioning, CS stands for Conditioned Stimulus, which is a neutral stimulus that, after being repeatedly paired with an unconditioned stimulus, begins to evoke a conditioned response.