One Disadvantage of Using the Yellow Pages as an Advertising

question 349

Multiple Choice

One disadvantage of using the yellow pages as an advertising medium is

• A)there is no similar competition.
• B)they are difficult to keep up to date.
• C)the ads are perishable.
• D)few households with telephones have them.
• E)they have high delivery costs.

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Definitions:

Disposable Income

Financial assets available to households for expenditure and savings after income taxes.

Inventory Investment

The net change in physical inventory levels for businesses over a certain period, indicating how much companies are spending to stock goods.

Inventory

The complete quantity of products and materials kept in inventory by a company, meant for sale or to be used in manufacturing.

Interest Rate

The piece of a loan that accumulates interest for the borrower, often specified as a yearly percentage of the loan's existing outstanding balance.