In the Hierarchy of Effects, Trial Refers to

question 136

Multiple Choice

In the hierarchy of effects, trial refers to

• A) the consumer's ability to recognize and remember the product or brand name.
• B) the consumer's appraisal of the product or brand on important attributes.
• C) the consumer's first actual purchase and use of the product or brand.
• D) an increase in the consumer's desire to learn about some of the features of the product or brand.
• E) a favorable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.

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Definitions:

Bronchoscope

A medical instrument used to view the inside of the airways and lungs.

Bronchi

The major air passages of the lungs that diverge from the windpipe.

Asthma

A chronic inflammatory disorder of the airways that causes episodes of wheezing, breathlessness, chest tightness, and coughing.

Bronchi

The major air passages of the lungs that diverge from the windpipe, transmitting air in and out of the lungs.