CoolMax Is a Fabric Made by DuPont

question 294

Multiple Choice

CoolMax is a fabric made by DuPont.It is used in the manufacture of exercise clothes because it keeps the user "cool and dry." The ads for the fabric in health and fitness magazines convinced Kumar to buy a pair of Thorlo CoolMax walking crew socks made of the material.Since he had never before owned anything made with CoolMax,Kumar was in which stage of the hierarchy of effects?

• A)trial
• B)diffusion
• C)innovation
• D)evaluation
• E)interest

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Definitions:

Aggregation

The process of combining multiple units or data points into a single entity or dataset for analysis or reporting purposes.

Coordinating Orders

The process of ensuring that orders from different customers or for various products are managed in a way that optimizes resources and delivery times.

Fixed Ordering Cost

The constant expense associated with placing an order, regardless of the order size, including administrative expenses and fees.

Material Cost

The expense incurred in acquiring the raw materials needed to produce a good, often a significant portion of total production costs.