Managers Often Use the Promotion-To-Sales Ratio on Their Marketing Dashboards

question 236

Multiple Choice

Managers often use the promotion-to-sales ratio on their marketing dashboards to assess how effective the integrated marketing communications program expenditures were at generating

• A) sales.
• B) customer satisfaction.
• C) profits.
• D) promotional sustainability.
• E) CPM.

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Definitions:

Marginal Costs

The hike in total expenditure resulting from the production of an incremental unit of a product or service.

Marginal Benefits

The incremental enjoyment or usefulness received from consuming or manufacturing another unit of a commodity or service.

Public Good

Products or services accessible to all people within society at no expense, made possible by the government or by private groups or individuals, not for the purpose of financial gain.

Bike Paths

Designated routes or tracks exclusively for bicycles, providing a safe space for cyclists away from motor vehicle traffic.