One of the Disadvantages Associated with Television as an Advertising

question 76

Multiple Choice

One of the disadvantages associated with television as an advertising medium is that it

• A)cannot target specific audiences.
• B)is very expensive to prepare and run ads.
• C)must use print for effect.
• D)has a limited amount of advertising time available.
• E)is not effective for conveying simple messages.

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Definitions:

Job Order Cost Cards

Records that detail the specific costs (materials, labor, and overhead) associated with a particular job or batch of products.

Conversion Costs

Costs in manufacturing that include direct labor and overhead expenses involved in converting raw materials into finished products.

Assembly Labor

The work force and associated costs involved in physically assembling products in a manufacturing process.

Material Equivalent Units

A concept used in process costing that converts partially completed units into an equivalent number of fully completed units.