What Are the Strengths/advantages and Weaknesses/disadvantages of Using Personal Selling

question 63

Essay

What are the strengths/advantages and weaknesses/disadvantages of using personal selling in the promotional mix?

---

Definitions:

Reverse Splits

A corporate action where a company reduces the number of its outstanding shares to increase the share price, without altering the company's market capitalization.

Outstanding Shares

Represents the total number of shares of a corporation that are currently owned by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company’s insiders.

Derivative Security

A financial instrument whose value is derived from the value of an underlying asset, index, or interest rate, including futures, options, and swaps.

Dividend Policy

A company's strategy or policy in determining the size and frequency of dividend payments to shareholders.