A Woman's Place Is a Retail Store, Created and Staffed

question 97

Multiple Choice

A Woman's Place is a retail store, created and staffed by women, that offers products and services relating to maternity needs. For expectant mothers, it offers advice and personal shopping services, help with hair and/or make-up problems, and free delivery. A Woman's Place is an example of a(n) __________ retailer.

• A)franchise-service
• B)self-service
• C)limited-service
• D)full-service
• E)specialty-service

---

Definitions:

Single Store

A retail business that operates from one physical location, offering products or services to customers from that sole position.

Electronic Marketplace

A virtual market space on the Web where many buyers and many sellers conduct electronic business activities.

Virtual Market Space

An online environment where goods and services are exchanged via digital transactions without the need for physical storefronts.

Viral Marketing

A marketing strategy that uses social networks to promote a product, service, or idea, relying on individuals to spread the message rapidly.