All of the Following Are Examples of Marketers Developing Products

question 342

Multiple Choice

All of the following are examples of marketers developing products and services that use augmented reality EXCEPT:

• A)clothing retailers allow consumers to take pictures of themselves and then superimpose images of clothing on them.
• B)IBM created an app that enables smartphone users to take a picture of a product they are interested in, then displaying information about that item on the screen based on their preferences (price, nutritional value, etc.).
• C)IKEA's new catalog allows consumer to access 3D models and videos through a tablet image recognition app.
• D)Aurasma has developed pattern recognition software that can identify real-world objects, which then activates animations for consumers to view.
• E)Apple's iTV allows viewers to take a picture or video of themselves and then places it in an online, holographic reality TV programs, such as Survivor.

---

Definitions:

Intimacy Versus Isolation

A stage in Erik Erikson's theory of psychosocial development where adults face the challenge of forming close relationships with others or experiencing loneliness and isolation.

Generativity Versus Stagnation

A stage in Erik Erikson's theory of psychosocial development occurring during middle adulthood when individuals strive to create or nurture things that will outlast them, vs. a sense of stagnation and unproductivity.

Identity Versus Role Diffusion

A stage in Erik Erikson's theory of psychosocial development where adolescents explore their independence and develop a sense of self, or face confusion about roles and future.

Longitudinal Research

A research method that studies the same subjects over a period of time, observing changes or developments.