Growth in the Direct-Selling Industry Is the Result of Two

question 217

Multiple Choice

Growth in the direct-selling industry is the result of two trends: (1) there is a growing number of companies that are using direct selling to reach consumers who prefer one-on-one customer service and a social shopping experience rather than online shipping or big discount stores and (2)

• A)many direct selling retailers are expanding into markets outside of the United States.
• B)increased gas prices and traffic congestion are causing people to want stores to deliver products to them.
• C)the pendulum is beginning to swing back to more mothers (and fathers) staying home during the day with children, making direct selling more convenient.
• D)the purchase or lease of real estate to build physical retail stores is becoming prohibitive.
• E)graduating business students are finding it more difficult to find a traditional sales position and like the idea of being their own bosses.

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Definitions:

Organization Marketing

Marketing strategy that influences consumers to accept the goals of, receive the services of, or contribute in some way to an organization.

Place Marketing

Attempt to attract people to a particular area, such as a city, state, or nation.

Marketing Mix

A foundational model in marketing consisting of four key components: product, price, place, and promotion, used to pursue marketing objectives.

Power Tools

Tools that require an external power source to operate, often used for construction, repair, and DIY projects.