Two Sources of Horizontal Conflict Are Common

question 280

Multiple Choice

Two sources of horizontal conflict are common. It may occur when __________.

• A)a manufacturer increases its distribution coverage in a geographical area
• B)disagreements arise over how profit margins are distributed among channel members
• C)manufacturers believe wholesalers or retailers are not giving their products adequate attention
• D)a channel member bypasses another member and sells or buys products direct
• E)dual distribution causes conflict when similar types of retailers carry different brands

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Definitions:

Experimenter Bias

A form of research bias where the expectations or preferences of the researcher unconsciously influence the outcome of the study.

Single-blind Experiment

An experimental design in which the participants do not know which group (experimental or control) they belong to, but the researchers do.

Debriefing Session

A meeting where participants or researchers discuss the procedures, findings, or experiences related to an experiment or event, often conducted after the conclusion of the event.

Practical Implications

The real-world effects or applications that stem from research findings or theoretical concepts.