Buyers Are Interested in Having Numerous Competing and Complementary Items

question 183

Multiple Choice

Buyers are interested in having numerous competing and complementary items from which to choose. The buyer requirement for ________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

• A) information
• B) convenience
• C) variety
• D) pre- or postsale services
• E) adaptability

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Definitions:

Receptive Field

A specific area in the sensory space where the stimulus will elicit the response of a particular sensory neuron.

Tactile Trigger

A stimulus or object that elicits a response through the sense of touch.

Target Area

The specific region or sector that is the focus of a particular activity, study, or interest.

Touch Sensation

Touch sensation is the perception of physical contact realized through the skin, mainly through the activation of nerve endings, providing information about pressure, texture, and temperature.