Though Uninformed Consumers May Not Appreciate the Extra Markups from Channel

question 10

Multiple Choice

Though uninformed consumers may not appreciate the extra markups from channel members,the four utilities each provide methods of

• A) channel intermediary development.
• B) relationship management between channel intermediaries themselves.
• C) value creation by channel intermediaries.
• D) channel intermediary promotional efforts.
• E) a way to recoup cost overruns.