A Small Electronics Company Has Begun Production of a Small

question 51

Multiple Choice

A small electronics company has begun production of a small line of high-quality,professional studio-model components targeted at audiophiles who shop at thousands of specialty stores across the U.S.How should the small electronics company best distribute its new products?

• A)use its established indirect marketing channel
• B)distribute directly to mass market consumers
• C)distribute through agents who sell to specialty electronics stores that will feature the new line
• D)sell directly to specialty electronics stores that will feature the new line
• E)establish its own chain of electronics retail stores