In Some Instances,firms Pair Multiple Channels with a Multibrand Strategy

question 295

Multiple Choice

In some instances,firms pair multiple channels with a multibrand strategy.The purpose of this strategy would be to __________ of the firm's family brand and differentiate its marketing channels.

• A)create greater perceived value
• B)maximize channel profits
• C)minimize cannibalization
• D)generate awareness
• E)create a "backup" channel

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Definitions:

Hedgerows

Densely planted rows of shrubs or trees used as a barrier or boundary and to promote biodiversity in agricultural landscapes.

Fuelwood

Wood intended for use as fuel, traditionally for cooking or heating.

Crop Rotation

The agricultural practice of growing different types of crops in the same area in sequenced seasons to improve soil health and reduce pests and diseases.

Strip Cropping

An agricultural practice that involves planting crops in long, narrow strips to reduce erosion and runoff.