Which Type of Contractual Vertical Marketing System Involves Small Independent

question 7

Multiple Choice

Which type of contractual vertical marketing system involves small independent retailers forming an organization that operates a wholesale facility cooperatively?

• A) retailer-sponsored cooperative
• B) service-sponsored retail system
• C) administered cooperative system
• D) manufacturer-sponsored cooperative
• E) wholesaler-sponsored voluntary chain

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Definitions:

Global Evaluations

Assessments that reflect a general view or opinion about something, without focusing on specifics or details.

Beliefs

The convictions or acceptance that something exists or is true, especially without proof.

Attitudes

Psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.

Deliberate Attitude

An attitude formed through conscious reasoning and reflection, rather than automatic or instinctive responses.