Which Buyer Requirement Would Be Most Important in Choosing a Channel

question 118

Multiple Choice

Which buyer requirement would be most important in choosing a channel for a financial service for a consumer who is interested in setting up a retirement account?

• A)information
• B)context
• C)variety
• D)pre- and postsale services
• E)adaptation

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Definitions:

Actual Inflation Rate

The percentage increase in the general price level of goods and services in an economy over a period of time, as measured by the consumer price index or other methods.

Real Rate

The real rate is the interest rate adjusted for inflation, providing a more accurate measure of the true return on an investment or the true cost of borrowing.

Interest

The cost of borrowing money or the return on investment, typically expressed as a percentage of the principal.

Interest Rate

Refers to the cost of borrowing money, expressed as a percentage of the amount loaned, or the return on invested savings.