Customer Convenience Is an Important Consideration When Choosing a Marketing

question 224

Multiple Choice

Customer convenience is an important consideration when choosing a marketing channel. A commonly held view among website developers is the __________ where consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

• A)one second rule
• B)three second rule
• C)eight second rule
• D)thirty second rule
• E)sixty second rule

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Definitions:

Business Risk

The exposure to factors that can lead to a reduction in the value of an investment or in the revenues of a business.

Systematic Risk

A risk that influences a large number of assets. Also called market risk.

Optimal Capital Structure

The best mix of debt and equity financing that minimizes the company's cost of capital and maximizes its value.

Weighted Average Cost of Capital

A calculation of a firm's cost of capital in which each category of capital is proportionately weighted.