Examlex
When Amazon introduced the Kindle Fire tablet device at $199 while Apple was selling the lowest price iPad for $499, Amazon was using a __________ pricing strategy.
Competitive Advantages
Features or attributes that allow a company to outperform its competitors.
Economies of Scale
Companies gain financial benefits related to their operational size, experiencing a reduction in cost for each unit as their scale expands.
Geographic Markets
The classification of markets based on geographical boundaries, which can influence marketing strategies due to varying preferences, regulations, and economic conditions.
Business Strategy
A plan of action designed to achieve a long-term or overall aim within the business.
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