Channel Conflict That Arises When One Member Bypasses Another Member

question 16

Multiple Choice

Channel conflict that arises when one member bypasses another member and sells or buys products direct is referred to as __________.

• A)horizontal conflict
• B)channel circumvention
• C)lateral conflict
• D)disintermediation
• E)dual distribution

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Definitions:

Pricing Objective

A goal that guides a business in setting the price of its products or services, often aimed at maximizing profitability, market share, or other metrics.

Market Skimming

A pricing strategy that involves setting high prices initially to target early adopters and then gradually lowering the price to attract more price-sensitive customers.

Product Positioning

The process of establishing and maintaining a certain image or impression of a product or brand in the minds of the target market.

Price-Based Promotions

Marketing tactics that focus on temporarily reducing the price of products or services to increase demand and sales volume.