Conflict Occurring Between Intermediaries at the Same Level in a Marketing

question 182

Multiple Choice

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturer's brands, is referred to as

• A) horizontal conflict.
• B) corporate conflict.
• C) vertical conflict.
• D) lateral conflict.
• E) contractual conflict.

---

Definitions:

Declining Segment

A portion of a market that is experiencing a decrease in consumer demand or sales.

Inputs

Resources used in the production process to produce goods or services, including labor, raw materials, and capital.

Output

The total amount of goods or services produced by a company, industry, or economy over a given period.

Diseconomies of Scale

The phenomenon where production costs per unit increase as the scale of operation enlarges, often due to inefficiencies or increased complexity.