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Jason decided to open a small Internet café serving a variety of unusual nonalcoholic beverages from around the world. He set a goal to break-even within the first six months and make a moderate profit thereafter. Within a week of opening, every seat was filled and he had to replenish inventory several times. At his six-month review, he was devastated to find that despite huge sales, he had actually lost money. His math was not wrong, but he had failed to include monthly expenses such as toilet paper, paper towels, and hand soap in his calculations. These costs should have appeared as __________ in his break-even analysis.
Extinction
The gradual weakening and eventual disappearance of a learned response.
Whining
A form of communication, often seen as a complaint or grievance, expressed in a high-pitched or plaintive tone.
GI Joe Action Figure
A popular line of military-themed action figures produced by Hasbro, initially released in the 1960s.
Neurofeedback
A training process that aims to teach an individual to control brain functions using real-time displays of brain activity.
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