To Increase Value the Most, Marketers Should

question 193

Multiple Choice

To increase value the most, marketers should

• A)decrease benefits.
• B)decrease benefits and increase price.
• C)decrease price and increase benefits.
• D)decrease price and decrease benefits.
• E)do nothing and let the perceived value of the item increase as it matures in its life cycle

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Definitions:

Endorsement

The signing of one’s name on the back of a negotiable instrument for the purpose of negotiating it to another.

Premiums

Payments made regularly to an insurance company in exchange for coverage, representing the cost of the insurance policy.

Co-insurance Clause

A provision in insurance policies requiring the policyholder to bear a portion of the loss by maintaining coverage of a specified percentage of the value of the property to receive full reimbursement.

Fireproof

The quality of being resistant to or capable of withstanding damage by fire.