A Skimming Pricing Policy Is Likely to Be Most Effective

question 379

Multiple Choice

A skimming pricing policy is likely to be most effective when

• A)lowering the price has only a minor effect on increasing the sales volume and reducing the unit cost.
• B)consumers tend to be price sensitive.
• C)it will be easier to set measurable sales unit goals.
• D)a lower price will significantly lower fixed costs.
• E)consumers perceive your product to be similar to other products on the market.

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