Your Product Has Been Suffering from Steadily Eroding Sales

question 118

Multiple Choice

Your product has been suffering from steadily eroding sales. You have tried to revitalize the product's sales and profits, but after seven strategy changes, you have yet to find success. Which of the following actions would be the LEAST appropriate next step?

• A)delete the product from the line
• B)retain the product, but reduce its marketing costs
• C)stimulate primary demand
• D)stimulate selective demand
• E)rebrand the product

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Definitions:

Devitalized Marriage

A term often used to describe a marriage where passion and intimacy have significantly diminished, leading to a lack of emotional connection and fulfillment between partners.

Vital Relationship

A relationship of critical importance that significantly impacts the well-being or success of the entities involved.

Total Marriage

A type of marriage in which partners share all aspects of their lives extensively, including but not limited to finances, social activities, and emotional support.

Conflict-habituated Relationship

A relationship characterized by continual conflict and disagreement, making such interactions the norm.