The Four Steps in the Building Brand Equity Include: (1)

question 122

Multiple Choice

The four steps in the building brand equity include: (1) developing positive brand awareness and __________; (2) establishing a brand's meaning in the minds of consumers; (3) eliciting the proper consumer responses to a brand's identity and meaning; and (4) creating an intense, active, and loyal consumer-brand connection.

• A)an association of the brand in consumers' minds with a product class or need lowering the price of products
• B)easing consumers' decision making
• C)incorporating higher value in products
• D)creating market modification

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Definitions:

Sample Size

The number of observations or replicates included in a statistical sample.

Dependent Means

Relates to statistical tests used to compare the means of related groups.

Sample

A selected portion of a population used in statistical analysis, chosen to represent the whole population in studies or experiments.

Dependent-Samples T Test

A statistical procedure used to compare the means of two related groups to find out if there is a significant difference between them.