Under the Concept of the Diffusion of Innovation, Consumers Who

question 231

Multiple Choice

Under the concept of the diffusion of innovation, consumers who are deliberate adopters with many informal social contacts are called __________ product adopters.

• A)innovators
• B)early adopters
• C)early majority
• D)late majority
• E)laggards

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Definitions:

Political Process

The set of activities related to the governance and decision-making within political institutions or bodies.

Female Representation

The presence and involvement of women in various sectors, promoting gender equality and recognition in society.

Hegemonic Masculinity

A concept in sociology that describes the practices that promote the dominant social position of men, and the subordinate social position of women.

Homosocial Reproduction

The tendency for people in positions of power to select or promote others who are similar to themselves, particularly in terms of gender, ethnicity, or social background.