All of the Following Marketing Actions Can Be Used by a Firm

question 346

Multiple Choice

All of the following marketing actions can be used by a firm to counteract barriers to product adoption EXCEPT:

• A)offering money-back guarantees.
• B)targeting new consumers.
• C)conducting demonstrations.
• D)offering free samples.
• E)providing extensive usage instructions.

---

Definitions:

Multiplier

A factor by which an investment increases in value or an economic measurement reflects the impact of a particular action or policy in the broader economy.

Hong Kong Dollars

The official currency of Hong Kong, which is a Special Administrative Region of China.

Futures Price

The agreed-upon price between buyer and seller for the future delivery of an asset, utilized in future contracts.

Risk-free Rate

The theoretical return of an investment with zero risk, typically represented by the yield of government bonds of a stable country.