Under the Concept of the Diffusion of Innovation, Consumers Who

question 55

Multiple Choice

Under the concept of the diffusion of innovation, consumers who have a fear of debt and depend on neighbors and friends as their information sources are called __________ product adopters.

• A)innovators
• B)early adopters
• C)early majority
• D)late majority
• E)laggards

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Definitions:

Mary Ainsworth

A developmental psychologist known for her work on attachment theory, especially the Strange Situation procedure to observe attachment relationships between a caregiver and child.

Avoidant Attachment

A type of attachment style characterized by emotional distancing, independence, and reluctance to seek or accept comfort from others.

Secure Attachment

A type of emotional bond between a child and their caregiver characterized by the child's confidence in the caregiver's availability and responsiveness to their needs, leading to a sense of safety and security.

Definition of Temperament

An individual's innate predisposition towards emotional reactivity and intensity of response to the environment.